Can you remember the last time you visited a site without any kind of social media vectors or icons?
No? Exactly?
Does anyone even remember the world before social media?
1. What did we all do to stay on top of the world events?
2. How did we remember anyone’s birthdays?
3. How did we know any event was taking place - when or where?
4. How did we live?
don’t remember.
What is etched deep into my eardrums are the accidental encounters with the MySpace profiles of Aaron Carter fans, the unfortunate music involuntarily blasting out of my computer speakers, scaring me for life. But this is another story.
The point is, our lives are completely embedded and tangled up into Facebook, Instagram, and Twitter of the world, and vice versa. We turn to it for entertainment, news, our social lives and culture, and even romance.
The symbiosis is such, that It is no wonder that the social media concept has grown from the mere teenage music lovers’ entertainment to the marketing power-tool that it is nowadays.
Nowadays, businesses, influencers, designers, and pretty much everybody who wants to succeed in the promotion of their work, services or life will put some form of social media vectors or icons on their websites in the hopes of promoting their social media presence.
For a quick and easy solution, you can check out some of the free social media vectors that we offer on our website.
Advantages of custom social media vectors
One of the biggest advantages of having social media vectors is that you have the rains. The control is in your hands.
The social media vectors that you use on your website, your blog, or printed material will not stick out like porcupines in a nudist colony. You will be able to adjust and customize them in order to fit them better to your visual identity. Make them an integral part of your story and user experience and not something you slapped on at the last minute.
You can just download some free examples of social media vectors and go to the fun part of tailoring the up to suit your particular needs.
There are a lot of questions on what to do with the icons once you have them:
1. Where do I put them?
2. How often?
3. How big?
4. And there are a lot of opinions, too.
The purpose of having social media vectors and icons on your website is to gently prod visitors into viewing and subscribing to your social media accounts so that they can continue to enjoy the awesomeness of you or your business. For that purpose it is best to have the vectors visible and easy to find, but not overwhelm them.
Some of the best practices include having social media vectors at the top bar and footer of your homepage, in the sidebar of all pages, on the contact form, as well as the About us page. This will give your visitors the option to click on the icons wherever they are on your website, but not feel like they are drowning in the virtual nudging.
This is where the ability to customize and choose from a whole bunch of different styles comes in handy. Check out some of the awesome free social media vectors that we offer on our website.
Final Words
As it is now, a business, a celebrity or a cause without the social media presence, can exist, but their functioning is that much harder and the lifecycle in the eyes of the public that much shorter.
But there’s also no point in having all those wonderful profiles if people are not aware of them or are not visiting them. Using the social media vectors on your website, resume, back of your book or even a magazine article has become a common practice.
In fact, when I started thinking about this article, I was trying to think about the last time I saw a website without them and could not remember. Even the shoddiest websites have them in some form or the other.
But why be shoddy? Why not go a step further and take full advantage of advertising your social media presence on your website? You can start by downloading some free social media vectors.